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Writing

Notes on marketing,
automation and AI.

2 September 2026 3 min read

Why I Automated Myself Out of My Own Agency

For years I was the bottleneck in my own business — every enquiry, every report, every review request went through me. Here's what changed when I stopped doing that on purpose.

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18 August 2026 3 min read

The Three Systems Every Small Business Actually Needs

Strip away the jargon and almost every small business is missing the same three things. Here's what they are, and why most agencies sell them as separate projects.

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30 July 2026 3 min read

AI Won't Replace Marketers. It'll Replace Busywork.

The AI-will-replace-marketing takes are mostly wrong. The AI-will-quietly-remove-the-parts-that-never-needed-a-human takes are mostly right.

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